f you’re looking to sell your property quickly, you may have come across companies advertising “We Buy Any House” or “Sell Your House Fast”. These businesses promise a fast, hassle-free property sale without estate agents, viewings, or long delays.
But how do we buy any house companies work, and are they a safe option for UK homeowners?
This guide explains the process, the pros and cons, and who this type of sale is best suited for.
A we buy any house company (also known as a cash house buyer) is a professional property-buying business that purchases homes directly from sellers.
Instead of listing your property on the open market, the company makes a direct offer and buys the property themselves, usually using cash or pre-arranged funding.
These companies typically buy:
Their focus is on speed, certainty, and convenience rather than achieving full market value.
While each company has its own process, most follow a similar structure.
The process starts when the seller contacts the company online or by phone. You’ll usually be asked for:
This stage is typically free and comes with no obligation.
Using market data and local comparable sales, the company makes an initial offer. This is often a guide price and subject to underwriting.
Offers are usually below full market value, reflecting the speed and certainty of the sale. Typically genuine offers are 20% below market value
If you’re happy to proceed, the company carries out further checks, which may include:
A reputable we buy any house company will explain this stage clearly and won’t pressure you.
Once all checks are complete, a final offer is confirmed in writing. At this point:
Transparency is a key sign of a trustworthy cash house buyer.
Solicitors are instructed, and the legal process begins. Completion can happen very quickly - sometimes within 28 days, or on a timeline that suits the seller.
Most property buying companies cover legal fees, helping sellers reduce costs and stress.
This is one of the most common questions homeowners ask.
The reduced price reflects:
For sellers who prioritise certainty and speed, this trade-off can be worthwhile. For those who want maximum price and have time, selling on the open market may be better.
Yes, many we buy any house companies are legitimate - but not all operate to the same standards.
A reputable company should:
Red flags include unexplained last-minute price reductions, lack of regulation, or being rushed into signing option agreements.
Selling to a we buy any house company is often suitable for homeowners who:
It’s a solution designed for specific situations, not a one-size-fits-all approach.
We buy any house companies play a genuine role in the UK property market. When used correctly, they provide a fast, reliable alternative to the traditional estate agent route.
The key is understanding the trade-off: speed and certainty in exchange for a discounted price.
Always do your research, ask questions, and ensure you’re dealing with a professional, regulated buyer who operates transparently.
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