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Cash offer

It is inevitable that at least 30% of property sales fall through, and usually the circumstances are unforeseen too. When an offer is made on a property, the buyer and seller is not committed until exchange of contracts, which is legally binding.

Moreover, a high proportion of property buyers are in a chain, and therefore this increases the probability of property sales falling through. If this happens to you, what should you do?

Jason Harris-Cohen of Open Property Group said: Think about:

Is your property priced to sell?

Firstly is your price correct for the current market conditions. In volatile times, property prices might have adjusted since the property was first listed. Therefore, consult with at least two agents and ask if the market/economy has changed since you first listed your property for sale.

You might need to amend your asking price (hopefully upwards) but possibly down, in order to generate new interest in the property.

Last minute sale

How is your property being promoted?

You might need to reconsider the marketing strategy in order to stimulate new demand for the property. Ask the agent for a full summary of their marketing plans, and where do they advertise your property to find potential buyers?

As a minimum, the property should be listed on Rightmove and Zoopla

Can you offer any incentives to generate additional interest such as:

According to RightMove:

3 reasons you should list your properties on Rightmove

1 Rightmove data, April 2016.
2 Comscore, March 2016.
3 Rightmove.

Is the product in saleable condition?

Please consider how your property is presented? It could yield results if you enhance the presentation. This could be done by improvements such as:

Our house buying service

Open Property Group offer a house chain repair service to assist homeowners who need a fast sale when a property chain collapses.

We provide:

Contact Open Property Group today for your free, no obligation property offer.

Published on 4th September 2019

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